“Satisfaction”, the 1965 hit song written by Mick Jagger and Keith Richards, was the Rolling Stones’ first number one single in the United States and is considered to be one of the all-time great rock songs, placed in the second spot on its list of the 500 Greatest Songs of All Time by Rolling Stone Magazine and added to the Library of Congress National Recording Registry in 2006.
Jagger is reported to have said that the song was a statement about the rampant commercialism that the Rolling Stones had seen in America but I believe that he missed the point. There is nothing inherently wrong with commercialism, we just have not been executing it well in the past few years and that is why we “can’t get no satisfaction” and why the housing industry is still down in the dumps.
sat·is·fac·tion (Pronunciation: sat′is fak′s̸hən) n.
1. The fulfillment or gratification of a desire, need, or appetite;
Pleasure or contentment derived from such gratification;
A source or means of gratification.
2. Compensation for injury or loss; reparation;
The opportunity to avenge a wrong; vindication.
3. Assurance beyond doubt or question; complete conviction.
The search for satisfaction is basic to human nature and nowhere do I believe is it more essential and fundamental than in the homebuilding. industry.
If we build the right home in the right location at the right price we fulfill the desires, needs and appetites of the customer.
When we sell that home the sales staff achieves pleasure and contentment and the sale is the source of gratification.
We also compensate the builder and developer for the injuries and losses, financial and psychological, that they have sustained in the past few years and give them vindication for their dedication to an industry that creates homes for American families.
And at the closing we assure ourselves and the customer beyond doubt or question that they have made the correct decision.
It sounds easy and, in fact, it really is. The key is to build the right home in the right location at the right price. And all that takes is competent research, an intelligent strategy based on that research, and professional implementation of that strategy by all of the team members. For details and specifics, please see any of my 40+ previous blogs.
Henry David Thoreau, one of our country’s greatest authors, poets, naturalists, historians and philosophers, wrote “This life is not for complaint, but for satisfaction”. I believe that he was writing about the homebuilding industry. But that’s just my opinion.
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