2011 NEW YEAR’S RESOLUTIONS FOR NEW HOME SALES PROFESSIONALS

Due to the many requests I have received, here again are my New Year’s resolutions for new home sales professionals, updated for 2011.

Hey kids, what time is it? No, it’s not Howdie Doody time; it’s time for 2011 and the New Year which brings a chance to do things right as new home sales professionals. I am happy that 2010 is drawing to a close and I am certain that many of you who have decided to make a career in new home sales share that feeling for it certainly has been one of the most challenging years on record for the homebuilding industry. So let’s make some resolutions for the New Year to aid our success in 2011.

• We will adopt a positive attitude which should be easy as 2011 is guaranteed to be better than 2010 for residential development and new construction as the homebuilding industry is on the road to recovery;

• We will work smarter and harder – we are professionals in homebuilding and new home sales so we will repeat our successes and learn from our “almost successes”;

• We will come to work every morning with a smile on our face and a song in our heart, ready to sell a product that people actually want and need; Continue reading

THE TOP EIGHT NEW YEAR’S RESOLUTIONS FOR HOMEBUILDERS AND RESIDENTIAL DEVELOPERS

happy_new_year_I am very pleased that 2009 is nearing an end and I am sure that most of you will agree that it was, without a doubt, one of the most challenging years on record for the homebuilding industry. While 2010 may not be a stellar year, it is the start on the road to recovery and will allow us to be prepared for 2011 and beyond which should be increasingly good years for housing. My last blog (http://tinyurl.com/yak6bfb) suggested some new year’s resolutions for new home sales professionals but our sales teams cannot, by themselves, do everything that needs to be done to correct all of the challenges facing new construction. So here are some suggested resolutions for homebuilders and developers so that 2010 is the year when we start do things right in the homebuilding industry, sell more homes and make some money.

1. We will invest in ourselves, in our people and in our future by regularly performing and updating our market studies to provide intelligent strategic planning for 2010 and beyond and make the necessary tactical adjustments as the market dictates;
2. We will design new housing products that reflect the wants and needs of the viable target markets and we will revise and update those designs on a regular ongoing basis so that we are always offering something “new” to the market;
3. We will create a Unique Selling Proposition for our homes and our communities that visibly and positively differentiates us from the competition;
4. We will create a specific market position for our housing product lines and make certain that what we deliver is what we intended and what the market desires;
5. We will design and develop true communities, not subdivisions – environments that respect and preserve the environment and provide our homebuyers with attractive lifestyle opportunities;
6. We will recognize the talents of our new home salespeople, appreciate their hard work and dedication and give them the support, education, training, management and recognition that they need to excel and we will listen to these new home sales professionals and respect their input as they speak for the homebuilding market including both our homebuyers and our “almost” homebuyers;
7. We will create true trade partnerships with our suppliers and subcontractors to provide the highest possible quality in new construction at the most reasonable cost and we will share our success in long-term relationships with our partners;
8. We will market our new homes and our new communities intelligently and effectively with professional web sites, appropriate web-based advertising (as our first media choice) and active and creative presence on all of the social media sites.

Let’s take this opportunity to start a new year with the new habits that emphasize the professionalism that will lead us to success and profit in 2010 and beyond for the homebuilding industry (which just happens to be the title of the program I am leading at IBS in Las Vegas). So if you are attending the International Builders Show, please stop by to say hello – “Profiting in 2010 and Beyond”, Tuesday, January 19th, 1:30 to 3:00 PM, Room South 220 with an encore presentation on Friday, January 22nd, 8:00 to 9:30 AM, Room South 228.

To all my readers, best wishes for a happy, healthy and prosperous new year!

Please visit our company web site for information on Levitan & Associates and how we can assist you with strategic marketing for the homebuilding and residential development industry. And please also consider following us on Twitter – http://twitter.com/DanielLevitan.

NINE NEW YEAR’S RESOLUTIONS FOR NEW HOME SALES PROFESSIONALS

Howdy Doody & Buffalo BobHey kids, what time is it? No, it’s not Howdie Doody time, it’s time for 2010 and the New Year which brings a chance to do things right as new home sales professionals.

Personally, I am happy that 2009 is drawing to a close and I am certain that many of you who have decided to make a career in new construction share that feeling for it certainly has been one of the most challenging years on record for the homebuilding industry. So let’s make some resolutions for the New Year to aid our success in 2010.

1. We will adopt a positive attitude which should be easy as 2010 is guaranteed to be better than 2009 for residential development and new construction;
2. We will work smarter and harder – we are professionals in new home sales so we will repeat our successes and learn from our “almost successes”;
3. We will come to work every morning with a smile on our face and a song in our heart, ready to sell a product that people actually want and need;
4. We will believe that every visitor that comes in the door of our new community is a prospective purchaser and treat them with warmth, courtesy and professionalism;
5. We will regularly follow-up with every visitor in a timely manner by email, by phone and by snail mail and we will continue that follow-up until they buy;
6. We will generate at least 25% of the traffic to our community ourselves by prospecting, utilizing our visitors and purchasers as a referral source, aggressively working the Realtor® community and by making ourselves visible on the web through active and intelligent social media programs;
7. We will regularly shop all of the competitive new construction in our area and share the knowledge gained with our manager as well as use it to plan our improved sales strategies;
8. We will schedule a half day session with our builder to walk through our new homes with our competitive report in hand and learn the specifics of our homebuilding techniques and systems and how they create a superior residential product for our purchasers;
9. We will close, we will close and, again, we will close the sale for that is what we do – we are new home sales professionals.

Let’s not be one of those people who look forward to the New Year for a new start on old habits. Instead, let’s take this opportunity to start a new year with new habits that emphasize the professionalism that lead us to success and profit in 2010 and beyond for the homebuilding industry (which just happens to be the title of the program I am leading at IBS in Las Vegas). So if you are attending the International Builders Show, please stop by to say hello – “Profiting in 2010 and Beyond”, Tuesday, January 19th, 1:30 to 3:00 PM, Room South 220 with an encore presentation on Friday, January 22nd, 8:00 to 9:30 AM, Room South 228.

To all my readers, best wishes for a happy, healthy and prosperous new year!

And please visit our company web site for information on Levitan & Associates and how we can assist you with strategic marketing for the homebuilding and residential development industries.